The team is identifying potential lucrative markets as the Pacific Rim, especially the Chinese market. Competition has intensified over the past 20 years as a result of increased liberalization and deregulation of the market. And in today's competitive marketplace, passengers and airlines drive strategies.
The plan is to make the company driven by its commitment to transform itself to meet new market challenges and capture new opportunities. The super-efficient plane we will propose is expected to start flying in 2008. The latest concept will be an all-new airplane concept focused on bringing more economical solutions to airlines, a better flight experience to passengers and improved environmental performance to the world. Meantime, if Airbus pulls far ahead in passenger and wide body sales, there is a risk that Boeing's slip to No. 2 could become permanent. Airbus is sticking to its delivery forecast of about 300 planes this year, more than Boeing's forecast of 280. As stated earlier, this would be the first time Airbus has led Boeing in deliveries. It appears that Airbus is set to keep hogging the runway.
Boeing will be committing to a detailed plan that makes the company and its suppliers win more customers especially outside the US. The company must move ahead in efforts to manufacture fuel-efficient planes at a low cost for our domestic customers. Along with this Boeing, the engineering group and designers will have the challenge of also creating a second plane design that will carry overseas passengers much faster than current passenger aircraft, slightly less than supersonic speeds.
Boeing's Background.
As the air transport industry changes to a world of alliances and rapidly shifting markets, Boeing Commercial Airplanes maintains its leadership by focusing on customers and the dynamic, complex air travel marketplace they face. They will continue to develop a family of products and services that deliver comprehensive customer solutions to these evolving challenges.
