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Business 2 Business


Further analysis reveals that Amazon's business model generated a net income close to that of Barnes and Noble's, signifying a more active performance then the latter. Amazon's net income shows a sharper exponential growth starting with lower revenues, eventually catching up with Barnes and Noble's matured model.
             This advantage exists as Amazon removes rental, depreciation, and pre-opening expenses that contribute to a significant chunk of Barnes and Noble's net income performance. Logistics that apply to Amazon are less costly because no physical infrastructure is involved. Barnes and Noble promises a more stable profit outlook as it is not heavily affected by other sectors in the economy. Amazon, on the other hand, has a sizeable profit margin to cope with such factors.
             Barnes and Noble's business model seems to imply an eventual approach to maximum efficiency, while on the other hand Amazon is still in its early stages of infancy. Furthermore, as the internet technologically advances, costs for marketing and communication will lower, further aiding Amazon's growth scheme. Although Barnes and Noble's business plan has produced a maximum profit to cost ratio, the essence of the company's working platform will essentially hold it back when compared to Amazon's selling scheme. .
             In 1996 Barnes and Noble decided to launch their own transaction orientated website. By 1997 they were online, using tightly coupled store operations in both back end and front ends. Their website was packed with discounts on books (30% for hard covers and 20% for paperbacks). The company also filed a law suit against Amazon for misguided information when they claimed they were "the earth's biggest book store". The law suit was strategically timed a week before Amazons IPO was scheduled. At this moment Barnes and Noble decided to separate their online business into a separate company to avoid taxes on sales, boosting profitability and attracting customers to competitive prices.


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