• E-commerce will be the primary growth for the U.S for the next 100 years.
• Privacy and theft of information on the internet are the major problems facing many internet market industries.
• More business is leaving the traditional business to go online and moving toward internet based marketing.
• Only 25% of Americans recognize the name of Amazon, showing a vast untapped market on the internet.
• Amazon has only captured 3% of book selling market, with e-commerce holding only 1% of total of all e-commerce.
4.0) External assessment.
4.1 External environment analysis (Wheelan & Hunger, 1995).
4.1.1) Political/ Legal.
• Rules and regulations for businesses would prevent firms from stealing employees from other competing firms.
• Rules states that firm cannot approach its competitor's employees, but may hire if employees approach the other firms by themselves.
4.1.2) Economic.
• Growth of market in Asia and Western Europe.
• Internet related jobs in America increase due to increase in companies opting for e-commerce.
• Online retail spending in Latin America expected to increase by 2003.
• U.S market reaching saturation due to heavy competition.
4.1.3) Social-Cultural.
• Increase in trend of using the internet as a means for shopping.
• Internet users are equally divided between men and women, with the trend of women users increasing.
• Most internet users are educated with at least some college education.
• Internet trend is expected to increase due to cheap public access points such as libraries and schools.
• There is demand for more new web sites on the internet.
• Growing number of Hispanic internet users who have distinct brand loyalty.
• More demand for internet-related jobs as employee change from traditional to internet related jobs.
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