The two major players in the beverage industry are Coca-Cola Co. and Pepsi-Cola Co.; each company is locked in combat with each other to vie for the loyalty of millions of American beverage drinkers. ... Pepsi-Cola is a prime example of a company utilizing guerilla warfare effectively. In one of the most expensive guerilla attacks yet in the cola wars, Pepsi-Cola Co. paid nearly $30 million to Texas Stadium, home of the National Football League team Dallas Cowboys, to oust Coca-Cola from Dallas. ... A new concept called the "anti-ad" was employed by the Pepsi-Cola Co. when it introduced th...

• Word Count: 1516
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"The Gatorade brand whet PepsiCo's appetite, with its 80% command of the US sports drink market- (http://www.hoovers.com/co/capsule/7/0,2163,11237,00.html). ... Lipton Co. ... In 2001, Pepsi-Cola merged with the Quaker Oats Company. ... SoBe also became a part of Pepsi-cola in 2001. ... In our opinion, Pepsi-colas overall strategy is Growth. ...

• Word Count: 3691
• Approx Pages: 15
• Grade Level: High School

The domestic cola war between Coca-Cola and Pepsi is still raging. ... Moreover, Coca-Cola has a partnership with a local company, Ci-Co, in Bucharest and Brasov. Ci-Co has planned an aggressive publicity campaign and has sponsored local sporting and cultural events. ... Coca-Cola and Pepsi each have a market share between 10%-25%. ... In 1992, Coca-Cola lead Pepsi. ...

• Word Count: 1313
• Approx Pages: 5
• Grade Level: High School

The domestic cola war between Coca-Cola and Pepsi is still raging. ... Moreover, Coca-Cola has a partnership with a local company, Ci-Co, in Bucharest and Brasov. Ci-Co has planned an aggressive publicity campaign and has sponsored local sporting and cultural events. ... Coca-Cola and Pepsi each have a market share between 10%-25%. ... In 1992, Coca-Cola lead Pepsi. ...

• Word Count: 3300
• Approx Pages: 13
• Grade Level: High School

The domestic cola war between Coca-Cola and Pepsi is still raging. ... Pepsi outsells Coca-Cola by 6 to 1 and is seen as a local brand. ... Moreover, Coca-Cola has a partnership with a local company, Ci-Co, in Bucharest and Brasov. Ci-Co has planned an aggressive publicity campaign and has sponsored local sporting and cultural events. ... In 1992, Coca-Cola lead Pepsi. ...

• Word Count: 3348
• Approx Pages: 13
• Has Bibliography
• Grade Level: High School

The domestic cola war between Coca-Cola and Pepsi is still raging. ... Moreover, Coca-Cola has a partnership with a local company, Ci-Co, in Bucharest and Brasov. Ci-Co has planned an aggressive publicity campaign and has sponsored local sporting and cultural events. ... Coca-Cola and Pepsi each have a market share between 10%-25%. ... In 1992, Coca-Cola led Pepsi. ...

• Word Count: 3167
• Approx Pages: 13
• Has Bibliography
• Grade Level: High School

Abstract The following information is based on the growth of Pepsi-Cola. ... By this time Bradham changed the name to Pepsi-Cola. Pepsi-Cola did not start out coming in bottle form. ... Not long after reserving that title Pepsi-Co reported hitting one billion in sales in 1990 (PepsiCo, 2013). With PepsiCo now being in four different global categories that break down into being, PepsiCo American Beverage, Pepsi-Co American Foods, PepsiCo Europe and also Pepsi-CO Asia. ...

• Word Count: 2339
• Approx Pages: 9
• Has Bibliography
• Grade Level: High School

"The Gatorade brand whet PepsiCo's appetite, with its 80% command of the US sports drink market- (http://www.hoovers.com/co/capsule/7/0,2163,11237,00.html). ... Lipton Co. ... In 2001, Pepsi-Cola merged with the Quaker Oats Company. ... SoBe also became a part of Pepsi-cola in 2001. ... In our opinion, Pepsi-colas overall strategy is Growth. ...

• Word Count: 3567
• Approx Pages: 14
• Grade Level: High School

For many years, the term cola wars' has been used to describe the hard fought battle for market share that has been waged by Coca-Cola and Pepsi" (Etzel, Walker, & Stanton, 2004, p. 82). ... Each company has engaged in company acquisitions which had a competitive impact on the already existent "cola war". ... At the same time, Pepsi revitalized its cola products with flashy ad campaigns targeted to 12-24 year olds who drink the most soda (Etzel et al., 2004, p. 83). ... Coke still accounts for 60% of the company's global sales, and advertising hits include "Coke Is It", "Always ...

• Word Count: 2942
• Approx Pages: 12
• Grade Level: High School

Consumption of Carbonated Beverages Although there are many significant players in the beverage industry, Coca-Cola Co. and Pepsi Co. are the main players. ... It was called Pepsi-cola because it resembles the taste of coca-cola, but it doesn't have any kola nut or caffeine in it, which was a must for cola. ... Later in 1957, Pepsi stopped advertising Pepsi-cola and started advertising as only Pepsi. ... They created other such drinks as well: Pepsi Raging Razzberry, Pepsi Strawberry Burst, Pepsi Tropical Cola, and Pepsi Kona. ... Compared to its nearest rival, the Coca-Cola Compan...

• Word Count: 5138
• Approx Pages: 21
• Grade Level: High School

Jaylaxmi Patel Country Analysis- Coca- Cola Coca-Cola Coca-Cola is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce more than 230 brands. Coca-Cola follows a decentralized business model. ... Coca-Cola without doubt has a global product. ... For example, Coke had sweetened its traditional formula in Japan to compete with sweeter-tasting Pepsi. ... Profits dropped, increased competition from Pepsi Co. and management inefficiencies, economic crisis in Asia, antitrust issues in Europe, product-safety mes...

• Word Count: 838
• Approx Pages: 3
• Grade Level: High School

Goizueta became a CEO in Coca-Cola in 1981. ... What was Goizueta's vision that gave Coca-Cola such success? ... Due to Pepsi's gain, he changed the formula in 1985, only to revive Coke "Classic" three months later. ... Suddenly, Pepsi is fighting tooth and nail for every restaurant chain, every supermarket display, and every vending machine opportunity that comes up. ... ``The gloves are off again,'' says consultant Stanley Makadok, a former Pepsi executive. --- Goizueta's biggest vision was to provide the whole world Coca Cola Co's existing Coke, rathe...

• Word Count: 743
• Approx Pages: 3
• Grade Level: High School

Coca-Cola Coca-Cola is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce more than 230 brands. Coca-Cola follows a decentralized business model. ... Coca-Cola without doubt has a global product. ... For example, Coke had sweetened its traditional formula in Japan to compete with sweeter-tasting Pepsi. ... Profits dropped, increased competition from Pepsi Co. and management inefficiencies, economic crisis in Asia, antitrust issues in Europe, product-safety mess in Belgium were the primary problems experienc...

• Word Count: 834
• Approx Pages: 3

StarBucks Starbucks Coffee Co. ... Monica Lucio Starbucks Coffee Co. changed the concept consumers had about drinking coffee. ... Meanwhile, Starbucks is expanding its offerings, with a line of ice cream for supermarkets and a joint venture with Pepsi Cola to market Frappuccino. ...

• Word Count: 439
• Approx Pages: 2
• Grade Level: Undergraduate

Other popular brands trailing in Coca-Colas footsteps are Microsoft, IBM, GE, Intel, Nokia, Disney, Marlboro and Mercedes. ... Samsung Electronics Co. managed to more than double its profits in the most recent quatre, to one point six billion dollars, thanks to creating a brand. ... For example, Coca-Cola has its brown fizzy liquid as the inner product core and the contour cans and bottles with their dynamic ribbon devices as the outer packaging core. ... Without doubt, the combination of the Coca-Cola taste and logo contributes significantly to its success. ... The company behind the co...

• Word Count: 1694
• Approx Pages: 7
• Has Bibliography
• Grade Level: Undergraduate

In 1983 Pepsi-Cola offered Jackson the largest individual sponsorship deal in history. ... In 1985, he began to co-write and perform "We Are The World" for the USA For Africa benefit, which also hit number one internationally. ... Due to this ordeal, his Pepsi contract was canceled. ...

• Word Count: 1150
• Approx Pages: 5
• Grade Level: High School

It's like my co-workers and I do only exist for their use. ... Of course that doesn't take into account what sort of a deal they have running with Coca-Cola in order to not stock Pepsi-Cola products. ...

• Word Count: 1293
• Approx Pages: 5
• Grade Level: High School

They have joint venture partnerships with Pepsi for their very popular Frappuccino ® in Bottles to Go and with Dreyer` s for their exclusive ice cream assortment for their supermarket sale. ... The North American Coffee Partnership, a joint venture with the Pepsi-Cola Company, was formed in fisca...

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"Madonna has become one of the most successful and notorious female singers the world has ever seen," proclaimed The Times magazine in 1991. "The news that Madonna has just clinched a deal making her the highest-paid performer in the history of the Pop industry only confirms what we already knew, wh...

• Word Count: 4622
• Approx Pages: 18
• Grade Level: High School

Eric Goldstein who is the co-director of the urban program at the Natural Resources Defense Council to protect health and the environment says "But no one should think that bottled water is better regulated, better protected or safer than tap" (Readers Digest Magazine). ... Water bottle companies such as Coca Cola and Pepsi bottle tap water into harmful plastic bottles to sell back to us, and they aren't required to list the source of where their water comes from on the label (Tapped Documentary). ...

• Word Count: 1526
• Approx Pages: 6
• Has Bibliography
• Grade Level: Undergraduate

Women holding these positions were portrayed as subservient to their male co workers. ... Another 1950s ad we see this is in A Pepsi Cola ad, the woman is sitting on the floor and the man is standing over her handing her something (Belkaoiu 170). ...

• Word Count: 1639
• Approx Pages: 7
• Has Bibliography
• Grade Level: High School

., a San Francisco based coffee retailer • Hyatt Hotels • Marriott Hotels • Starwood Hotels (Sheraton) • Canadian bookstore Chapters Inc • Barnes & Noble, Inc bookstores • Albertson's Supermarkets • A joint venture with Israeli conglomerate Delek Group for Starbucks outlets in Israel (Shalom Coffee Co). ...

• Word Count: 1769
• Approx Pages: 7
• Has Bibliography
• Grade Level: High School

For example Coca Cola compared to Sainsbury Cola. ... Costs may include:  Market research to establish whether the intended customers like the idea in this form  Technical research to bring the product from the drawing board through research and development, to test market condition.  Test market(a limited market run) where many aspects of the product are tried out, but in particular the product itself and the price etc  Executive time, to co-ordinate the research work and make decisions on "go-ahead- or "discontinue- It is important to note that on that ...

• Word Count: 3925
• Approx Pages: 16
• Grade Level: High School

EVALUATION ON THE WEBSITE of Dell Computer Corporation Current Situation Fact about Corporation Michael Dell's business skills emerged when he was twelve years old. He earned $2,000 operating a nation wide stamp auction. In high school, he continued to exhibit entrepreneurial behavior. By ...

• Word Count: 3640
• Approx Pages: 15
• Has Bibliography
• Grade Level: High School