There are several factors which can either enhance or deter a nation’s willingness to conduct business online. Nations are distinct on several levels, ranging from the individual level purchase preferences and concerns about security to national telecommunications infrastructures and regulatory issues intended to encourage or protect a country. These differe

nces can best be understood by identifying and defining an intricate set of distinct national characteristics that define the global Internet culture. In the case study, Kaarst-Brown and Evaristo (2002, pg. 257) identifies five levels of influence that should be considered when determining how culture shapes global electronic commerce: International/Cross-national Level Issues, National Level Issues, Regional/Industry Level Issues, Firm Level Issues, and Individual Level Issues.

At the National Level, there are many issues that can shape or manipulate the Internet culture. Included in these are language, an emphasis on regional/local versus national technology infrastructure, the legislative and legal framework, and censorship to protect national identity. The most common barrier between people from different countries is language. Many countries require that products be labeled in the official language of the country which inhibits the free flow of goods between countries. To address this issue, many companies are now beginning to offer its website in a number of different languages. Regional/local versus national infrastructure development also reflects a country’s cultural challenges and focus. Many countries are making an effort to present a united Internet front so that the entire country can benefit from new national and global Internet opportunities. Significant expertise and financial support are offered to encourage e-commerce among small business and entirely wired communities. The legislative and legal framework of nations is a reflection of cultural values and also influences what consequently becomes legalized within the coun

Some topics in this essay:
National Level, Organization WTO, Issues Local, Level Factors, Global E-Commerce, Cultural Issues, , International/Cross-national Level, Kaarst-Brown Evaristo, electronic commerce, level issues, Level Issues, internet culture, individual level, internet commerce, commerce activities, global electronic, global market, successfully sold internet, products cost successfully, firm level, global electronic commerce, concerns security, regional/local versus national, national level issues,