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Advertising - Pathos, Ethos and Logos


            
             This paper analyzes a given context of a preface to the instructor/student examining the socially constructed values of different paradigms. A paradigm is a set of beliefs or assumptions that creates different types of rhetoric appeals. This analysis covers three different types of rhetoric appeal; pathos, ethos and logos. In this analysis we also see the type of audience which the author is referring to and why is it important for the reader.
             Paradigms.
             A paradigm is a set of beliefs or assumptions that create reality for a group. These values are social constructed. Therefore social construction is a theory that explains how these values are made by people for people. These values need a delivery system, which is rhetoric. Rhetoric is ability to ascertain and analyze in any given context, the available means of persuasion. Rhetoric has three type of appeals; pathos, ethos, logos where each one means and represents something different. Pathos is the first type of appeal, which means an emotion or feeling you get from an ad. Ethos represents the character of an individual or corporate-national identity. National identity refers both to the distinguishing features of the group, and to the individual sense of belonging to it. Logos means the logical thinking or theme you get from an ad.
             Synopsis of the Advertisement of the Context.
             In this context, I analyze a given context of a preface to the instructor and to the student which creates a different type of paradigm which explains how this values are socially constructed by the use of a delivery system which is Rhetoric. In this context it explains how to prepare a student from a range from being unprepared , with little mathematical background to being highly prepared and motivated It also explains how rhetoric is being deliver by the three types of appeal; pathos, ethos, logos, and how they all interact to make the reader have a better concept and knowledge of a highly mathematical standard.


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