Every woman wants to look and feel beautiful. How do they achieve the beauty they most desire? By buying beauty products from all different companies, companies like Cover Girl, Revlon and Maybelline. All are major makeup distributors worldwide. They all sell similar products one in particular is mascara. This object is appealing to all women and has an everyday use, yet you can buy mascara from anyone, everywhere. The purpose of these commercials is to sell their products, by using celebrities, colors, or beautiful models, visually representing their products. The way I interpret these commercials are that these companies are trying to send a message by telling the public if you use our product you too can look like this. All three commercials use logos, ethos and pathos in a very similar way; the question is which one would you buy? Beauty and ways to enhance beauty appeals to every type of woman, including the way these companies present themselves through advertising. .
When thinking about mascara you look to your eyelashes, are they long enough, are they full enough, if you bat your eyes will the guy youre crushing on notice? When you look to the television, its as if all your questions have been answered in a matter of minutes. A Cover Girl commercial is on, its practically screaming at its audience to watch it, introducing its New Flamed Out Brush mascara. Rock music playing in the background with a bold voice over directing the flow of the commercial, clips of beautiful eyes with long, bold, voluminous eye lashes to show that their product really works. By doing this, Cover Girl is showing their credibility, using logos. Meanwhile the pop celebrity Pink is posing for the camera wearing Cover Girls product, using this ethos tactic it reaches out to Pinks entire fan base. The audience watching this commercial that think Pink is a reliable source will definitely be buying this product.
