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the race

If politics is the application of influence and authority then an election is the application of that influence to win the vote of the citizens. Many things from finances to current civic topics and from political background to political denomination determine the outcome and/or circumstances of elections, but the most influential election tool is, and has been, the media. The use and misuse of the media, political advertisements and televised debates has been known to win or lose an election. In the late 1990?s Patrick Kennedy decided to run for the House of Representatives, in Congress. After winning the primary, Kennedy would have only one opponent, Dr. Kevin Vigilante. At 39 years old Vigilante had an excellent background that included John Hopkins University and dozens of medical clinics. At 28 years old Patrick Kennedy was a typical political Kennedy with the drive to carry on the family legacy of public service. The media embraced this Kennedy-mania and


For Vigilante, fundraising for the campaign started with spending 500 hours on the phone and raising a commendable $150,000. Kennedy, on the other hand was not on the phone, he was planning fundraising events, events that would win him media attention, and the citizens approval. Kennedy brought in family members such as Caroline Kennedy, John F. Kennedy Jr., and Hollywood icons such as Tony Bennett. In the end, the fundraising totals were close, Kennedy $1 million and Vigilante $800,000. The fact was, the media had embraced Patrick Kennedy with spotlights, interviews and editorials and the citizens embraced Kennedy because he had the influence to ?bring home the bacon.?

In the last desperate weeks of the election, Vigilante made several mistakes. Behind in the polls Vigilante made the fatal error of bringing up Kennedy?s problems with cocaine. This tactic turned against Vigilante when he later admitted to using marijuana in college. Yet another grave mistake

Some topics in this essay:
Patrick Kennedy, Rhode Islanders, , Caroline Kennedy, Contributing Kennedys, Tony Bennett, Kevin Vigilante, Representatives Congress, patrick kennedy, Hopkins University, kennedy won, Sadly Vigilante, kennedy won election, won election, media negative, negative ads, political influence, name money, application influence, ads political, media embraced, ads political influence,

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Approximate Word count = 650
Approximate Pages = 3 (250 words per page double spaced)


  

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