1. McDonald's Marketing
... addition, our menu variety allows us to offer customers non-beef products. Asia/Pacific represents nearly 15 percent of our operating income. With more than half of the world's population but only 6,300 McDonald's restaurants at December 31, 2000, this segment represents enormous opportunities. We use a value strategy ... offices based in Sutton Coldfield, Salford, Leeds, Woking and Glasgow. What are world-wide sales? In 2000, systemwide sales exceeded $40 billion and net income was in excess of $1.9 billion. Worldwide financial profile 1996 1997 1998 1999 2000 Number of restaurants 21,02...
- Word Count: 4196
- Approx Pages: 17
- Grade Level: High School