1. The Merchants Of Cool
... the modern teen's idea of what's cool changed. People lost interest and the ratings plummeted. "MTV" needed a new edge to get back on top. So they created a new show "Total Request live (TRL)". The way the show worked was that people would call in and request the songs they wanted to listen to and the ... see a celebrity endorsing something. This is another way to appeal to kids. "TRL" used "Limp Bizkit" to get back on top of the charts by featuring them on the annual "Spring Break Special". Other companies use high profile actors to sell products. Some examples: Beyonce for "Feria", va...
- Word Count: 341
- Approx Pages: 1
- Grade Level: High School