1. Existing State
... and long term. The potential for new beer markets is low and rather risky. Therefore new market business strategy should be limited toward areas of certainty. Therefore expansion of export opportunity in the U.S. to capitalize on newly opened trade opportunities available as a result of NAFTA and lower tax structures is an opportune strategy. Potential new markets ... the alternative substitutable beverage product lines. This is one of the only likely growing markets in the social beverage industry. Since new market opportunities are low, product differentiation and increased market shar...
- Word Count: 12533
- Approx Pages: 50
- Grade Level: Undergraduate