1. Wizards Of The Coast
... company, existing on the success of Magic. 3. The current product line might not appeal to a broader spectrum of consumers. Opportunities We believe Wizards of the Coast has opportunities in the following areas: 1. To expand the market by putting more emphasis on college students (the typical player is a person with a good education, disposable income, and an affinity for computers). 2. Utilize the current favor that "fantasy media" enjoys in mainstream culture (i.e. Harry Potter books, The Lord of the Rings movies ... been successful in building off of the popularity of Magic. It appea...
- Word Count: 1408
- Approx Pages: 6
- Grade Level: High School