1. Testing The Technology Acceptance Model
... and those media with rich interactional cues are not as necessary for communicating the overall message of the communicator. Less socially present media should, therefore, be more acceptable. Summary of Hypothesized Effects of Cultural Dimensions on TAM Predictions It has been argued that TAM predictions will not necessarily hold across cultures. Table 3 shows how the countries selected for ... 83; absolute value of [U.S.-Japanese: 157-287] = 130). [Figure 2 about here] We further hypothesize that differences between the Swiss and the U.S. model would not be statistically significant. T...
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