1. Strategy on the Web
... have built a values-based relationship with their customers that resonate on an emotional level. He believes that humans have a simple hierarchy of needs that must be met. At the top are the human needs for significance, self-worth, and belonging. He says deep needs that are actually fulfilled lead to addictions. Those companies that can facilitate customer addiction through customer service ... 1930, the JCPenney Company extended nationwide, with over 1,250 stores. Providing superior customer service in an attempt to win customers is not a new concept; however, creating an Internet busin...
- Word Count: 498
- Approx Pages: 2
- Grade Level: Undergraduate