1. Strategy on the Web
... , as nearly as we can, to its complete satisfaction." (Jcpenney.net/history) He believed that by valuing his customers above all else, the Golden Rule would become one of the most trusted retailers in America, and between 1920 and 1930, the JCPenney Company extended nationwide, with over 1,250 stores. Providing superior customer service in an attempt to win customers is not a new concept; ... however, creating an Internet business plan centered on the customer experience and not the product is very unique. King, like James Cash Penney, may have ... figured out that the real secret to bu...
- Word Count: 498
- Approx Pages: 2
- Grade Level: Undergraduate