1. DDB Worldwide Service Company
... can advertising do for us in the future?" 3. Optimization of budgets or media vehicles: Answers: "How much is enough, or too much?" 4. New product launch monitoring: Answers: "What level of sales can we expect?" 5. Media weight tests: Answers: "Is advertising likely to payout in other markets?" IL. How Does DDB Do It? a. Custom: All analyses are custom designed for each brand or product. b. Non ... by relating ups-and-downs of sales with ups- and-downs of causes. 3. Commonly transform ad weight using adstock. B. Analytical Issues: Matrix analysis requires dealing with: a. Data Collectio...
- Word Count: 2297
- Approx Pages: 9
- Grade Level: High School