1. Starbucks SWOT Analysis
... it is still growing. SWOT STRENGTHS: 2000 marked 5th consecutive year of sales increase. Low long-term debt to equity ratio of 0.01, company has good financial standing. 1993, Opens second roasting plant in Kent, Washington in order to maintain on-time production and delivery, then in 1995 opened state of the art roasting facility in York, Pennsylvania. Howard Schultz joins corporation in 1982 ... , is a visionary leader who made Starbucks the famous coffee bar that it is today. In 2000, Schultz assumed role of chairman and chief global strategist. WEAKNESSES: OPPORTUNITIES: Schultz sees...
- Word Count: 327
- Approx Pages: 1
- Grade Level: High School