1. "Sports Drinks Refresh Rivalry For Coke, Pepsi"
This article takes a look at Coke's Powerade vs. Pepsi's Gatorade and how Coke plans on reviving their struggling product. Throughout this article it is apparent that Coke is using motivation and leadership while managing to change its underdog product. The company hopes that by ... the sports-drink category". Coke is using a proactive process of change, since they are setting a new course of action for their sports drink rather than correcting the current one. Beginning last summer, Mr. Oza formed a quality circle to develop new strategies for the product. He stated that the group "started ...
- Word Count: 503
- Approx Pages: 2
- Grade Level: High School