1. Oward A Personology Of The Consumer
The periodic reviews of consumer psychology that have appeared in Annual Review of Psychology have made little or no specific mention of personality research. ... McAdams (1996, 2001) suggests that personality psychology should study the person in terms of a three-tiered framework involving three separate but overlapping levels of analysis: personality traits, personal concerns, and life stories. ... Somewhat surprisingly, work on the Big Five in psychology--and, in a more general sense, the underlying concern with structuring trait psychology--has so far had little impact on consumer r...
- Word Count: 3484
- Approx Pages: 14
- Has Bibliography
- Grade Level: High School