1. Oward A Personology Of The Consumer
... Behavior (Robertson and Kassarjian 1991) contains chapters on probabilistic models of consumer choice behavior, neo-Pavlovian conditioning, and the role of psychophysiology in consumer research, but no chapter on personality research. The periodic reviews of consumer psychology that have appeared in Annual Review of Psychology have made little or no specific mention of personality research. The few articles that do deal with personality issues are focused ... have probably generated the most extensive research. Emmons (1999) has recently summarized his work on personal strivings in a bo...
- Word Count: 3484
- Approx Pages: 14
- Has Bibliography
- Grade Level: High School