These marketing activities were executed in order to create exchange, that is sales, that will result in the achievement of the proprietors' individual goals and the firm's goals, both in the short-term and the long-term. ... Consequently, the marketing directly contributes to the attainment of the financial goals of the firm. ... Finally, marketing is perceived as a way in which firms are able to satisfy the needs of customers, and in turn achieve their own business goals. ... In the future, with the dawn of the digital age, Sony must place greater emphas...

• Word Count: 2046
• Approx Pages: 8
• Grade Level: Undergraduate

Following this, details will be outlined of how marketers use the mix to achieve their goals. ... In this way, marketers use the mix to achieve their goals of making their targeted customers aware of the product and persuading them to purchase it. ... In summary, marketing mix strategies help the marketers achieve their goals of raising customer awareness of the product and persuading them to buy it by fashioning each element of the mix to pacifically target the group of preselected customers. ... Marketers use the mix to develop strategies which assist them in achieving their underlyin...

• Word Count: 1405
• Approx Pages: 6
• Has Bibliography
• Grade Level: Undergraduate

The strongest issue in this case is to decide whether Marion should keep or sell its subsidiary Kalo Laboratories Inc. to reach their main goal of company "fairly rapid" growth. ... Marion's corporate mission is to "achieve a position of market leadership through marketing and distribution of consumable and personal products ( )," to achieve a "long-term profitable growth through management of high risk relative to the external environment," and to "achieve a professional, performance-oriented working environment that stimulates integrity, entrepreneurial spirit, productivity and social r...

• Word Count: 733
• Approx Pages: 3
• Grade Level: Undergraduate

The goal for this year is to increase sales by 200% with aggressive global marketing strategies using the vehicle of e-business. ... The true value of websites lies in being able to provide the consumer with a more convenient way of achieving a service or product than by the use of conventional means. ... The target goal at this time is to increase that to 200% within the next 5 five years. ... In order to achieve the desired sales, the new web site will need to be able to support between 65,000-130,000 visitors per month. ... As the company, follow its plan towards e-business; its primary...

• Word Count: 1375
• Approx Pages: 6
• Grade Level: Undergraduate

à The process of establishing an organizational mission and formulating goals, corporate strategy, marketing objectives, marketing strategy, and a marketing plan. ... In what ways does having a mission statement help an organization achieve its goal? à An organization's goals, derived from its mission statement. ... An organization's short- and long-term goals, which focus on the end results sought, guide the remainder of its planning efforts. ...

• Word Count: 793
• Approx Pages: 3
• Grade Level: Undergraduate

Action Plan Goal A: Consolidate the local manufacturing network. Goal B: Satisfy customer's desire to customize whilst achieving economies of scale. Goal C: Use the input from the sales employees to determine which customizations to used in the design process. ... To reach 'Goal B' Napoli needs to use the knowledge of his sales force to design and produce three different variations of the same model. ... This new input would result in the creation of the three elevator variations as seen in 'Goal B'...

• Word Count: 1008
• Approx Pages: 4
• Grade Level: Undergraduate

The goal is to identify what your brand means. ... If all of the above 4 steps are properly achieved, it would mean that the brand is responsible for shaping and controlling how consumers think and feel about the product. ... You know that you achieved that level when your clients feel deep and psychological connection with the brand and I do believe that Ralph Lauren achieved this rare status by following lifestyle marketing strategy. ... First: behavioural loyalty which is achieved when customers make regular repeat purchases. ... In order to successfully run the company, and achieve right p...

• Word Count: 2628
• Approx Pages: 11
• Has Bibliography
• Grade Level: Undergraduate

Conflict is normal among marketing channels as each member of the channel has a specific goal that is generally unique from the channel member preceding or following it. The goal of the manufacturer is different than the goal of the wholesaler and also different than the goal of the retailer. ... However, these channel members are interdependent and will need the cooperation of the other channel members in order to achieve each others goals. ... Other ways to hedge dangerous conflict are to share information and to build rapport among channel members so that they may work toward a more comm...

• Word Count: 1148
• Approx Pages: 5
• Grade Level: Undergraduate

Introduction The purpose of this report is to identify and describe the application of the Marketing Mix by an organisation, and its effectiveness in achieving organisational goals. ... The "Four Ps- are the basic marketing variables used for developing a "mix" which helps the organisation determine what elements of marketing to combine to optimise organisational goals. ... What it doesn't show is how McDonald's achieved this. ...

• Word Count: 2425
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate

The marketing concept is a goal-oriented, integrated philosophy practiced by producers of goods and services that focuses on satisfying the needs of consumers over the needs of the producing company. The marketing concept articulates that all functions of the business are involved in the process of satisfying the consumers needs and wants while achieving pre-determined business goals. ... Once this is completed, SWOT analysis determines what may assist the firm in accomplishing its objectives, and what obstacles must be overcome or minimized to achieve desired results. ...

• Word Count: 1311
• Approx Pages: 5
• Has Bibliography
• Grade Level: Undergraduate

With the startup of lifung.com the two entrepreneurs, William and Victor Fung were worried about a myriad of problems that could plague the new section of Li & Fung. As William Fung stated, "I"m 51, I"m more than a grey hair in Internet terms, I"m a fossil". After all, lifung.com would not be a ty...

• Word Count: 901
• Approx Pages: 4
• Grade Level: Undergraduate

A Career in Marketing The type of career I will be looking into in this report will be in advertising, marketing, promotions, public relations and sales managers. I chose this career because I found the type of work needed to be successful in a career in marketing would suit me very well. I ...

• Word Count: 582
• Approx Pages: 2
• Grade Level: Undergraduate

Now, let's talk about Link between auditing, planning and corporate strategy, planning goal is to recognize and create aggressive advantage, is a sensible sequence and also includes a sequence of activities resulting in success stories techniques and developing marketing techniques and techniques to achieve goals with financial repercussions causing from applying the suggested techniques. ... Accor is also utilizing these strong points to achieve its vision: to be world's most impressive, best executing and most respected Resort Company. ...

• Word Count: 2449
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate

The increasing speed and turbulence of the business environment and a shorter product life cycle are testifying the necessity, for every firm, to develop a critical review of the overall marketing goals and effectiveness. ... It is also important when the company is achieving growing success, in order to assess which strategies would have reached better results. ... This activity seizes the goals and relates them with the strategy the company is implementing. ...

• Word Count: 2153
• Approx Pages: 9
• Has Bibliography
• Grade Level: Undergraduate

After that, based on the company's objective it wants to achieve, we will be providing our strategies and tactics that help Colgate to keep its oral care industrial leadership in this competitive environment. ... [Zhang, 1] Colgate achieved this recognition as the No.1 maker of Oral products by launching cutting-edge products continuously. ... In order to meet this expectation, a management team is formed solve these problems, such as how they can achieve greater profitability, how they can develop more innovative new products to meet the consumer's needs, what alternative marke...

• Word Count: 2892
• Approx Pages: 12
• Has Bibliography
• Grade Level: Undergraduate

Branding has been a goal of the company as we see the "Bulls Eye"" logo on all products that are affiliated with the company with the company slogan "Expect more. ... Selecting a target market and developing the market mix are interrelated and must be decided together to determine what strategies will be used to achieve the goals of the company. ...

• Word Count: 1456
• Approx Pages: 6
• Has Bibliography
• Grade Level: Undergraduate

As the firm aims to provide innovative and simple products, friendly services, consistent delivery, value for money and modern effective networks, the main goal remains of maximize profits and minimize the costs of running the business (Australia Post Travel Insurance, 2014). ... This has been largely achieved through management systems that are customer centric. ... In the quest for profit maximization and cost reduction, the firm must consider segmentation and how it can segment the market to suit this goal. ...

• Word Count: 1599
• Approx Pages: 6
• Has Bibliography
• Grade Level: Undergraduate

Hopefully after completing this course, reading all of the assigned books, writing essays, and adapting my thought process to that of a marketing strategist I will achieve a stronger foundation of knowledge in the field that I hope to someday enter. ... Ultimately, my goals for this course are to improve my thinking and writing skills. ... In order to accomplish this goal Henry Ford devised a plan to mass-produce uniform, identical automobiles at a low cost. ...

• Word Count: 1771
• Approx Pages: 7
• Grade Level: Undergraduate

Some principles must be followed by the company in order to achieve these goals principles so that they can easily remain in the market. 4 P's of marketing which are product, price, place and promotion generally followed by the company. ... Every local and global organization is trying to enhance their relationship with customers on order to achieve higher market share. ... Elements of marketing process of Amazon contain the following: Analysis of the market and environment Identification of the marketing target Setting marketing objectives Dealing with elements of the marketing mix Refle...

• Word Count: 3041
• Approx Pages: 12
• Has Bibliography
• Grade Level: Undergraduate

1) Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. Name and briefly describe each of these four philosophies. The four philosophies are production, sales, market, and social market orientations. These four competing philosophie...

• Word Count: 2146
• Approx Pages: 9
• Grade Level: Undergraduate

The goal is to make decisions that center the four Ps on the customers in the target market in order to create perceived value and generate a positive response. ... This usually requires generous discounts to achieve the objective of giving the channels incentive to promote the offering, which will minimize the company's need for advertising. ... In addition to the primary goal of making money, a company can have many different pricing objectives and strategies. ...

• Word Count: 2010
• Approx Pages: 8
• Has Bibliography
• Grade Level: Undergraduate

Surely the difficulties following the maturation of the market made it necessary for Caterpillar to look for new product lines and new markets in which expand, in order to achieve real growth and easy cost recovery. ... However, the GOs were not tied together through metrics or motivators that would pull them towards shared goals, so that each GO served its narrow functional purpose, but an overall company purpose was missing. ...

• Word Count: 2426
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate

The sales force efficiency, service efficiency, and levels of customer satisfaction achieved by the online model made Dell the talk of the electronic commerce world. ... In general, the end goal of all administered pricing activities is to reduce the impact of price competition and increase company profits. ...

• Word Count: 1595
• Approx Pages: 6
• Has Bibliography
• Grade Level: Undergraduate

Coffee making machines, cash register, and information storing systems are essential to a company like Starbucks and the cheap availability of these items along with the correct usage are very important in achieving long term and short term goals. ...

• Word Count: 1562
• Approx Pages: 6
• Has Bibliography
• Grade Level: Undergraduate

Something intriguing can be found is the point at which these sorts of firms need to achieve another market far from the local market, the marketing managers need to settle on the decision either to take a similar strategy as the one implement in their local market or to change it to fit in with the host nation. ... In this way, some specialist think about the diverse dimensions of USA and China keeping in mind the end goal to make the distinction between these two cultures. ...

• Word Count: 4923
• Approx Pages: 20
• Grade Level: Undergraduate