1. Models, Photoshop and Reality
... is run by a nongovernmental regulatory body[that is] based on the CAP Code (Code), a set of rules developed by the Committee of Advertising Practice (CAP). CAP has promulgated two different codes, one for broadcast advertising and another for nonbroadcast advertising, sales promotion, and direct marketing. CAP is made up of member organizations in the advertising, marketing, and sales businesses, as well ... as media publishers that have agreed to follow the advertising codes" (4). The ASA's code – CAP – is not considered law because it is "self-regulatory" (O'Neil 4). O'Neil furthe...
- Word Count: 1892
- Approx Pages: 8
- Has Bibliography
- Grade Level: Undergraduate