1. Opportunity cost
Opportunity cost is defined by Case and Fair as (1999, pg. 03) "that which we give up, or forgo, when we make a choice or a decision."" The article states that "opportunity cost measures the cost of any economic choice in terms of the next best alternative forgone."" ... Opportunity cost is solely concerned with the result of making a particular decision and the impact that choice will have. ... This notion applies to all culture, individuals, firms, governments and businesses. ... Opportunity cost is an important concept in economics as it can be used to predict the feasibility of one decis...
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- Grade Level: Undergraduate