1. Comments and reviews on "Why we buy: The science of shopping
... in the store, etc. The third part deals with the demographics of purchasing: the different behaviors of men, women, seniors, and kids. The fourth section of the book tackles the dynamics of shopping: in other words how shoppers respond psychologically to the placement of merchandise, packaging ... demographics of shopping - how different types of customers vary in their attitudes and approaches to shopping. Four main segments are considered: men, women, seniors and kids. For example, only 72% of men read price tags on items, as compared to 86% of women - for a man, ignoring the price ...
- Word Count: 1653
- Approx Pages: 7
- Grade Level: Undergraduate