1. How Stereotypical Gender Roles Mold A Viewer
... shown more frequently and in more active roles, where the girls activity and behavior is much more passive (O"Connor, 1989). Advertisers indicate that it is much more effective to use male models to sale products to children of both sexes rather than using a female (Witt, 3). It has been suggested by researchers that girls watch male-dominated roles because there is no other ... less stereotypical in their gender role views (Kimball, 1986). "Furthermore, children that view programs with non-traditional gender roles tend to have non-traditional gender role perceptions (Rossenwasser, 1989)...
- Word Count: 3578
- Approx Pages: 14
- Has Bibliography
- Grade Level: Undergraduate