1. Principles of Responsible Commerce
... concerned. So it should to adhere to the utilitarian principle. Compare the dollar costs to Ford of modifying the car to make it safer, with the dollar benefits of doing so for all other stakeholders, that is, deaths and injuries avoided from rear end collisions. Total benefit of modification over lifetime of the car was 49.5 million dollars and total benefit of modification over lifetime of the car was 137.5 million dollars. Based on this ... analysis, costs of modification were more than benefits of modification, Ford executives decided to against modification. The Pinto went into pro...
- Word Count: 1947
- Approx Pages: 8
- Grade Level: Undergraduate