1. The Mega-Success of Ben and Jerry's
... , interrelating a three-part mission statement to focus their company's growth. Their mission statement, which covers their product, economic and social goals, focuses both the leadership and the workforce on their key values. These values include staying in touch with the customer base, using quality ingredients, maintaining profitability and maintaining social awareness and accountability. Throughout the history of the company, its owners, Ben Cohen and Jerry ... Garcia. In 1988 they introduced Chunky Monkey at the request of a college student in New Hampshire. Staying in to...
- Word Count: 1259
- Approx Pages: 5
- Grade Level: Undergraduate