1. The Marketing Environment
... indicators such as inflation and exchange rates, and the level nature of the local technology in different countries. There are powerful influencers such as war (in Afghanistan for example) and natural disasters (such as the Japanese Fukushima Daiichi nuclear disaster) which inevitably would influence the business and would be out of its control. To summarize, controllable ... service department will use communication technology to talk to customers but will also have access to internal systems, such as technology to simplify credit control and stock control for example. Demographic Fa...
- Word Count: 2120
- Approx Pages: 8
- Has Bibliography
- Grade Level: Undergraduate