1. The Practise of PR
... will discuss is Grunigs four models of Public Relations, concentrating specifically on the first two; Press Agentry and Public Information. (Grunig and Hunt 1984). These are the two, one-way models and are more focused towards marketing pr than corporate pr. It includes a brief ... asking for any feedback from their publics. They both use Publicity to do this, however use it in different ways. According to Grunig and Hunt (1984) both models fall into the more unethical' categories of public relations. While Press Agentry is seen as the least ethical due to ... they are still effective in...
- Word Count: 2614
- Approx Pages: 10
- Has Bibliography
- Grade Level: Undergraduate