1. Summary Of What Is Strategy?
... several years, there has been a trend in the business world - a shift of focus away from strategy and toward operational effectiveness. Companies believe that competitive advantage is created by a greater level of operational effectiveness than competitors, or what Porter describes as "performing similar activities better ... coupled with operational effectiveness. Porter describes strategy as "performing different activities from rivals" or performing similar activities in different ways." The essence of strategy is being different and doing things in a different way - so different, in f...
- Word Count: 292
- Approx Pages: 1
- Grade Level: Graduate