1. Macro And Micro Economics
... includes the marketing channel firms that cooperate to create value: the suppliers, the firms, and marketing intermediaries. The third component consists of the five types of markets in which the company can sell: the consumer, producer, reseller, government, and international markets. The fourth component consists of the competitors facing the company. The fifth ... first is the demographic environment which shows a changing age structure in the U.S. population, a changing American family, geographic population shifts, a better-educated and more white-collar population, and increasing e...
- Word Count: 383
- Approx Pages: 2
- Grade Level: Graduate