1. Amazon.com
... of Americans recognize the name of Amazon, showing a vast untapped market on the internet. • Amazon has only captured 3% of book selling market, with e-commerce holding only 1% of total of all e-commerce. 4.0) External assessment 4.1 External environment analysis (Wheelan & Hunger, 1995) 4.1.1) Political/ Legal • Rules and regulations for businesses would prevent firms from stealing employees from other competing firms. &bull ... new markets especially in Asia and Western Europe. Besides that, Amazon can also utilize its resources to enter untapped markets in the U.S. • With the s...
- Word Count: 7471
- Approx Pages: 30
- Grade Level: High School