1. Online Reputation Management (ORM)
... . However, bad publicity surrounding the brand can also spread faster than ever, tarnishing the image of the brand. The reputation that a brand projects towards its customers, business partners and stockholders can have dramatic effects, not only on the company's revenue but on its very existence. Many brand owners and managers are still ignorant of the concept of Online Reputation Management (ORM) for businesses ... . Search engines are powerful online reputation drivers. If a significant number of top listed search results on a company are negative, customers are likely to ... is a com...
- Word Count: 558
- Approx Pages: 2
- Grade Level: Undergraduate