1. Television Broadcasting in China
... , advertisement price are vary by the rating, time block and length. Also vary in national and local. There are two ways to buy advertising, program buying and spot buying. For program buying, advertisers buy programs, paying all the cost to produce and air such programs. For spot buying, advertisers buy advertising time for 15 or 30 seconds. Regardless of the selling practices used, stations ... must be sure that their programs fill both station need and advertiser need. Sales staff plays an important role in advertising. TV stations maintain large sales forces that are devoted to selli...
- Word Count: 2127
- Approx Pages: 9
- Has Bibliography