1. Consumer behavior
... , they invest in research that will reveal what consumers want to buy, which locations they prefer, which amenities are important to them, how they buy, and why they buy. The central question is: how do consumers respond to the various marketing stimuli that a company might use? Researchers from companies and universities have intensively studied the relationship between marketing stimuli and consumer ... consumers preferring magazines and books and lower-class consumers prefer television. Even within media category such as television, upper-class consumers prefer news and drama whereas ...
- Word Count: 2786
- Approx Pages: 11
- Grade Level: Undergraduate