1. Agenda Setting in relation to media control
... the Agenda Setting Theory was initiated by Maxwell McCombs and Donald Shaw, theorists from the University of Texas, Austin and the University of North Carolina, Chapel Hill. They chose to focus on the medias ability to filter information before it reaches the public in order to influence the publics" opinion. The idea of agenda setting reflects how powerful the media can ... feel the same issues are important. There are two levels of Agenda Setting, the first being that there is a focus on general issues that are considered more important and the second, highlighting parts of that subje...
- Word Count: 1082
- Approx Pages: 4
- Grade Level: Undergraduate