1. Global Branding
... soft luggage category. The high growth of Consuming Class is likely to drive up the demand in Premium segment of luggage. Moreover, changes in life style and preferences of an average Indian are driving the shift from hard to soft luggage, as is evident from the increased growth of soft ... (Live out of suitcase) Taking up job Travel needs Travel with family Low Travel for official needs Medium High Adventure Travel Low Convenience needs Daily Use (small luggage) High Short travel use Medium High Professional Buy Use Official needs Salesman's Kit Very High Service Kit Tool Kit Very ......
- Word Count: 6416
- Approx Pages: 26
- Grade Level: High School