1. Branding in fashion industries
Branding has become a critical issue for firms competing within heterogeneous industries. ... Above all in industries producing symbol intensive goods there is a stronger connection of brands with people's personalities and beliefs. ... Fashion is merely a product of social demands. Fashion pipeline that is in the industry and the market for clothing and accessories, the most important segmentation criteria usually combines price levels, degree of creativity/innovation and exclusivity of the brand image. ... In these industries firms are born over an original product and a distincti...
- Word Count: 2019
- Approx Pages: 8
- Grade Level: Undergraduate