1. Generation Y
... news, research and personal banking. Ada Hoang, a junior at Northwestern University, said she uses the Internet to download MP3s, digital music files that can be obtained online for free and played on free MP3 software. MP3s, especially popular with college students or those who have a fast Internet connection, have received attention worldwide for their threat to the recorded music industry. The San Francisco ... Chronicle reports that the top MP3 Web site, www.mp3.com, carries 10,000 files and receives 200,000 downloads a day. To the marketer, securing the market of Generation Y is li...
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- Approx Pages: 10
- Grade Level: High School