1. Direct Marketing
... campaign and a telephone-marketing programme may be used in the engineering industry to invite and encourage buyers to attend a machine tool exhibition. A leaflet drop for double-glazing might contain a free phone number for the prospect to request a brochure or estimate. The result may not be a sale, but some specific, measurable action that will hopefully contribute to an ultimate sale. Although a ... outgoing call telemarketing. With incoming call telemarketing the prospect makes the call to the marketing firm, usually in response to a direct mail advertisement or direct response telev...
- Word Count: 7912
- Approx Pages: 32
- Grade Level: Undergraduate