1. Strategic Analysis of Apple
... perfectly aligned with the smartphone. It is special for the industry to have an own operating system. Competitors' products are mainly operated by Google's Android operating system. Thus, these products from competitors do not align as much with their operating system as the iPhone does with iOS. ... for one manufacturer like Apple´s iPhone or RIM´s Blackberry. On the other hand there are OS that are licensed across multiple manufacturers like Google's OS Android or Microsoft´s OS Windows Phone. In Exhibit 5 the market share of smartphone's OS is provided. There are only a few ... p...
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