1. E-tailing
... system with the online customer as the end user. The term "end-user" refers to one who "interacts directly with the application software to enter information or prepare output reports" (Doll and Torkzadeh, 1988, p. 260). As an end user, consumers often seek desired product and service information through Web sites. To measure end-user computing satisfaction ... , Doll and Torkzadeh (1988) have developed 12 scale items that gauge five quality dimensions influencing end-user satisfaction. These are: content, accuracy, format, ease of use and timeliness. The reliability and ... validity of...
- Word Count: 486
- Approx Pages: 2
- Grade Level: Undergraduate