1. World-Class Organizations
... cultivate customer loyalty, The Ritz-Carlton has instituted an approach of "customer customization," which relies on extensive data gathering and capitalizes on the capabilities of advanced information technology. Information gathered during various types of customer contacts, such as responses to service requests by overnight guests or post-event reviews conducted with meeting planners, are systematically ... planning end, ST takes its cues from its customers. It assiduously cultivates long-term relationships that enable it to acquire detailed knowledge of customers' technology and serv...
- Word Count: 3609
- Approx Pages: 14
- Has Bibliography
- Grade Level: Undergraduate