1. "In a world of constant change, strategy is redundant. What
... is the SWOT analysis. This actually enables an analysis of the company itself (through the Strengths and Weaknesses) as well as of the environment (Opportunities and Threats). The Opportunities may relate to new markets which are not exploited, technological progress leading to new products In other words it is concerned with both the macro environment and the industry. The Threats implies any strong competitor present in the industry or the emergence of new substitutes. Finally a last ... method which is solely concerned with the macro economic environment is the PEST analysis, whereby...
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