1. Are There Any Reasons Why Marketing Cannot be Audited in the Same Way as Financial Accounts?
... intuitive feelings. Although all these analysis have a wide' sight, the auditor cannot avoid evaluating the profitability of the company. Only if the business creates profit can the marketing strategy be effective. PDSC (Pacific Decision Science Corporation - an American consulting and systems implementation company), for example, uses marketing cost accounting principles in order to measure the marginal profit contribution of ... the auditor may encounter scepticism and opposition when the time comes to expose the results. Therefore, the marketing audit has to be closed with a clear pre...
- Word Count: 2153
- Approx Pages: 9
- Has Bibliography
- Grade Level: Undergraduate