1. Ralph Lauren - Case Study Analysis
SUMMARY Following report will provide analysis of Ralph Lauren's case study, describes the process of building Customer Based Brand Equity constructed on K.Keller's 4 Step Model, how did the brand achieved brand identity and awareness. ... After that comes sense of community which clients feel towards other customers who buy same product and even company representatives, Attitudinal attachment and sense of community is necessary to achieve active engagement, that means that customers would participate in behind the scene action even when they are not making a purchase, like joining ...
- Word Count: 2628
- Approx Pages: 11
- Has Bibliography
- Grade Level: Undergraduate