1. The Influence of some of the culture elements on Marketing
... to relinquish its traditional methods and adopt new ones) is not only imperative for international marketing effectiveness but also for marketing to ethnic populations domestically (Reese 1998). A research conducted by the author (Tian 1987) in a minority region in China (a tradition-based culture) indicates that culture influences consumer behavior regarding products distribution. It is noted that the cultural orientation ... of the ethnic group consumers has helped to establish and maintain, through vendor loyalty, plenty of small retailers supported by an inefficient, multi-tired dis...
- Word Count: 2745
- Approx Pages: 11
- Grade Level: Undergraduate