1. Comments and reviews on "Why we buy: The science of shopping
... not provide opportunities for shoppers to touch and feel the merchandise, and yet this sensual experience can be very influential in making the sale in fact, Underhill devotes an entire chapter (Chapter 12) to the 'sensual shopper', where he emphasizes the importance of engaging the senses in the shopping experience (a prime example he uses here is the smell of freshly baked ... the author proposes that there is a method to shoppers when it comes to shopping. The book is worth reading for shoppers - to see one's own behavior - and shopkeepers. Also by using demographical approach, the a...
- Word Count: 1653
- Approx Pages: 7
- Grade Level: Undergraduate