1. The McDonaldization Effect
... technology (Ritzer, 2014). Efficiency is the optimal method to ensure the transition from one state to another. The smaller operations in the process the better systems are McDonaldizied. As an example - instead of the traditional courtship people increasingly prefer online dating, because it is faster and easier. Predictability is a guarantee that all products and services are the same at any time ... home. Calculability means an emphasis on quantitative aspects of products sold (serving size, cost) and services (the time required to produce something). Here an emphasis lies on quantita...
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- Approx Pages: 5
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- Grade Level: Undergraduate