1. Conducting Public Relations Research: Methodologies and Res
Conducting Public Relations Research: Methodologies and Resources The Practitioner Definition Various concepts of public relations offer a glimpse at the evolution of this communications function in organizations and as a part of society. It has been a difficult task for members of a burgeoning profession seeking a separate identity to pin down a catchall definition for its practice. In the early 1900s big business interests hired public relations practitioners to defend their interests against muckraking journalism and government regulation (Scott Cutlip, Allen Center & Glen Broom 2)...
- Word Count: 3252
- Approx Pages: 13
- Grade Level: Undergraduate